The ability to assert oneself boldly is crucial among these. With a record number of women in Congress and entering the 2020 presidential race, the moment is certainly ripe for celebrating women’s capabilities. When you walk into school, do you make eye contact, or do you not? Do you raise your hand, or do you not?” “Power lies in the countless small choices you make, which have influence on those around you. “It’s important that we help girls embrace power not as the existing brand that came out of the patriarchy, which is strength and fearlessness,” says Simone Marean, cofounder and CEO of the nonprofit Girls Leadership, based in Oakland, California. We should consider, too, what particular type of power these products exalt.
Our local bookstore now stocks a section of titles with similar messages, like 5-Minute Stories for Fearless Girls and Good Night Stories for Rebel Girls, which my daughter has received as a birthday gift - twice. Retail sites like Zazzle and Redbubble feature dizzying rows of girls’ empowerment merchandise, including mugs, keychains, buttons, and pillows. “Girl Powers Are Superpowers,” says a shirt at Old Navy “I Got the Power,” reads one at Walmart. But “Girl Power” products are everywhere, spawning variations. It had never occurred to me to buy my 6-year-old son a “Boy Power” shirt - not that I’ve even seen such an item. “Let’s talk about this later!” I chirped as I kissed her goodbye, a sinking feeling in my gut. I stood there, flustered, and then I hurried her along. “How come none of the boys in my class wear ‘Boy Power’ shirts?” she asked. She generally doesn’t care much about what she wears, but on this morning, her mind was on her shirt, a turquoise “Girl Power” crew neck I’d slipped into our cart on a family shopping trip, swept up by a wave of mama-bear feminism. ☛ Want to stay up to date with the news? Sign up to our daily bulletin.As we walked to school recently, my 9-year-old daughter asked a question that made me stop short. The investigation comes after Spice Girls T-shirts made for Comic Relief were also reported to have been made under poor working conditions in Bangladesh. The T-shirt, which retailed for £28, was pictured on celebrities such as Emma Bunton and Holly Willoughby, and £10 from each T-shirt sale was donated to Worldreader, a charity which supplies digital books to children in Africa.Ī Worldreader spokeswoman said it has agreed with F= to cease accepting donations “until the situation is resolved”. They said the company is committed to improving working conditions in the textile industry. Our entire mission is based on empowerment and if we receive evidence of poor treatment, we would look for another supplier immediately.”Ī spokesman for Stanley/Stella said that it was working closely with its factories to ensure that all employee issues that are raised are solved properly with the support of the NGO Fair Wear Foundation. She said: “To clarify, we print our T-shirts here in the UK but we are always concerned if anyone is treated badly . In a statement Danielle Newnham, who founded F= with her sister, said she has been assured by Stanley/Stella that a meeting with Dird management to discuss the allegations will be taking place.
In one case, it has been alleged that a female employee was beaten on the orders of the management. A charity T-shirt raising money to provide ebooks to children in Africa has been pulled after reports that over 100 workers were sacked after striking in protest at low wages.Īn online community promoting female equality, F=, has pulled its “Girl Power” charity T-shirts following a Guardian report that alleged staff are underpaid and mistreated and more than 100 workers had been sacked after striking in protest.Īccording to the report, the T-shirts were made by Belgian company Stanley/Stella and manufactured by Bangladeshi firm Dird Composite Textiles, where it was reported that some workers earn as little as 42p an hour and complain of harassment.
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